Reviews

Here’s an Idea (Coffee)

I hope you enjoyed that pun – I’m not very good at them. Poor sense of humor aside, there’s something pretty special about Idea Coffee in the Flatiron District. Not only is it relatively inexpensive, but the aesthetic of the shop itself would make you think otherwise.

Idea Coffee (Flatiron)

This Week’s Coffee Shop Criteria: Money

the proximity

Idea Coffee is nestled a few blocks North of The Flatiron Building and Madison Square Park. It gets insane natural light through its giant windows, which really warms up the space. It’s also really close to the subway station, so you don’t have to walk very far from the train.

In terms of proximity to where I live, it costs me $2.75 to take the R train from Rector Street to 28th Street, and $2.75 to get back. Now, I’m the type of person who has to get out of her neighborhood every so often, so this isn’t a huge deal to me. You start to build subway fare into your everyday routine after living in NYC for awhile.

the menu

The Bar

I would say that Idea Coffee is pretty standard in terms of price. My drink was actually cheap compared to other places, costing $4.04. However, if you’re like me and dairy makes you feel gross, it’s an extra $1 to substitute non-dairy milk. They have a good selection (almond, oat, soy, coconut), but the $1 upcharge is a little lame.

So if you’re a normal human being with regular internal organs, this is the place for you. If you got the short end of the stick when God was handing out dietary restrictions, then be prepared to pay a little extra.

the coffee

Branded Cups

Again, don’t be surprised when I tell you I got an almond milk flat white. This isn’t a Wheel of Fortune situation where every choice is a gamble – you can pretty much bank on me getting a flat white wherever I go. That being said, I’ve tried my fair share of flat whites. This one was great!

Almond Milk Flat White

It was very similar to the one I had at Pennylane Coffee last week. Smooth, a perfect temperature, and a good caffeine boost. I will note that the almond milk was sweetened, so that altered the flavor a little bit. I prefer unsweetened almond or oat milk in coffee, so a sweet flat white was not what I was expecting. Keep that in mind if you’re thinking about getting non-dairy milk!

This covers the final standard in our Coffee Shop Criteria. It’s really important to think about cost when you’re going out for coffee. Idea Coffee was amazing, but for the additional transportation cost of $5.50, I spent a total of $10.54 on this excursion. If you don’t factor in transportation costs, Idea Coffee is a well-priced coffee shop that makes the trip worth it.

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